A strategic Chinese alliance for Tyre Recycling Solutions
Time：2018-01-31 Look：833
On December 9th 2017, Tyre Recycling Solutions (TRS) signed a strategic alliance with a new Chinese partner, the Longjiang Environmental Protection Group, during Swiss Sino in Zurich. The alliance will allow TRS, a venture leaders China alumnus, to expand its operations in China and in North East Asian countries.
Two weeks before Christmas, a unique Chinese and Swiss entrepreneurship gathering was held in the Marriott Hotel in Zurich. It was the 1st Innovation and Entrepreneurship Cooperation Forum. Co-organized by Chinese and Swiss Institutions, such as the Swiss Sino Innovation Center or the Newhuadu Business School Switzerland, it aimed to promote cooperation between China and Switzerland. This special event brought together the Chinese Ambassador to Switzerland, Mr Wenbing Geng, the Swiss Ambassador to China, Dr Jean-Jacques Dardel, and numerous organizations looking for business opportunities.
Present at the forum, TRS reached a new milestone in its growth with the conclusion of a significant agreement. The Swiss cleantech startup signed a strategic alliance with the Longjiang Environmental Protection Group, sponsor of the event, to open a factory in China by 2019. This new partnership will ensure the development of TRS in China and in the Asia, notably in South Korea, Japan and Taïwan.
Founded in 2013, TRS develops recycling solutions for used tyres. The startup innovated several new technologies in order to extract the most optimal quality of rubber powder out of the scrap tyres and has developed new applications in which the rubber powder can be used.
Staffan Ahlgren, CEO and co-founder of TRS, travelled to China in 2016 for the first time with the venture leaders China program. This experience helped him to understand how the Chinese market worked. He explained “It was through venture leaders China program that I first discovered the business culture in China. It allowed me to meet serious partners who advised me and shared some of their expertise with me. Their knowledge was incredibly useful in the negotiations with our new partner, the Longjiang Environmental Protection Group.”
Article Source：https://www.venturelab.ch/A-strategic-Chinese-alliance-for-Tyre-Recycling-Solutions